With Singapore’s first fashion collective Reckless Ericka selling its Euro-centric looks to Hong Kong, Japan, and the UK, Singaporean style is going places.
The riotous styling of its debut season is gone. Mismatched zany prints have been replaced with an irregular geometric flake-like print that replicates the hand-harvested Fleur de Sel (‘flower of salt’ in French). According to Reckless Ericka’s co-designer and spokesperson Afton Chen, this prized, delicate salt is the latest inspiration for Reckless Ericka’s newest and most wearable looks. Not for nothing is a rare salt of the earth the source from which the edgy young brand’s latest creations stem, says Chen. “Emerging cult brands do possess that coveted but sometimes effervescent nature of the Fleur de Sel,” she says, “Only its topmost layer can be harvested from the pools of salt water that are collected for evaporation, and even the gentlest of breezes will cause it to sink.”
Also washed away by the blue-greys of the ocean front and the sandy beiges of the Brittany coastline of France where Fleur de Sel is collected is Reckless Ericka’s bold, colour-blocking past. That, adds Chen, is a sign of the constantly evolving nature of a young collective. Now that the Reckless Ericka team (which also comprises co-designer Ruth Marbun and business director Louis Koh) are exploring timelessness, versatility and understated elegance, the cacophonous styling of its Brit Kid Goes to India launch collection has been deliberately phased out of its vocabulary.
But never its free-spirited unconventionality – that’s what landed the brand on the coveted British online boutique and industry networking website Not Just a Label, effectively placing it on its international directory of the new avant garde. The brand’s latest offerings continue to “look like they can compete with any graduate collection from Central Saint Martins or the Antwerp Royal Academy of Fine Arts”, as Not Just Another Label founder Stefan Siegel commented when he put Reckless on his directory this year. Sure, there are Grecian drapes and silk chiffon dresses in the Fleur de Sel collection: But with their progressive silhouetting and unconventional drapery, they are probably still not recommended for the faint-hearted. recklessericka.com